China Becomes The World’s Largest High-End Smartphone Market

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According to Canalys data, China has become the world’s largest high-end smartphone market. China’s smartphone shipments of more than US$600 reached 11 million in the second quarter of 2019 and increased to 14.5 million in the second quarter of 2020, an increase of 32.3%.

Canalys industry analyst MoJia recently stated that “in China’s high-end market, there are only two suppliers: Apple and Huawei.” “As Huawei is sanctioned by the United States, the outlook for Apple with the latest 5G product lineup in China is very optimistic. Of course, if There will be no other black swan incidents in the future.”


According to Canalys data, Huawei shipped 55.8 million devices in the second quarter, down 5% year-on-year. However, Samsung’s smartphone shipments ranked second at 53.7 million units, down 30% from the second quarter of 2019. Huawei’s overseas shipments fell by 27% in the second quarter, but it has already dominated the domestic market. Huawei’s shipments in China increased by 8% in the second quarter, and now its market share of smartphones in mainland China exceeds 70%.

According to Canalys data, China has become the world’s largest high-end smartphone market. China’s smartphone shipments of more than US$600 reached 11 million in the second quarter of 2019 and increased to 14.5 million in the second quarter of 2020, an increase of 32.3%. MoJia said, “In the second quarter of this year, China’s high-end smartphone market over US$600 even surpassed the United States, becoming the world’s largest high-end smartphone market.”

According to Canalys data, in the second quarter of 2020, smartphones with a value of more than $600: Apple’s share reached 57.3%, Huawei’s 16.5%, and Samsung’s 16.4%. In mainland China, the figures are Huawei’s 51.1% and Apple’s 37.6%.


Huawei released a new Mate40 model on October 22. MoJia said, “In China, Huawei’s P series and Mate series devices have amazing brand awareness in the high-end field. The Chinese market is expected to have strong demand for the Mate40 series, but despite this, under US sanctions, parts bans may be restricted. The total amount of new smartphones that Huawei can produce.”

Canalys data shows that in the third and fourth quarters of last year, the total shipment of Huawei’s Mate30 series in China reached 11 million units. The agency expects China’s shipments of Mate40 series mobile phones to reach 10 million units.


As for Apple, Canalys said that although the release of the second-generation iPhone SE increased shipments in the first half of this year by 14.1%, local competitors in China have been vying for Apple’s market share for many years. Apple’s revenue in the Greater China region fell by 3.1% in the first half of the year, to only 18.8 billion U.S. dollars, while the overall revenue in the same period increased by 5.5%.

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