PMOLED stands for Passive-Matrix OLED, which relates to the way you control (or drive) the display. A PMOLED display uses a simple control scheme in which you control each row (or line) in the display sequentially (one at a time). PMOLED electronics do not contain a storage capacitor and so the pixels in each line are actually off most of the time. To compensate for this you need to use more voltage to make them brighter.